Monday, September 10, 2007

WARNING!!! What you are about to see contains moments of disturbing cinematic gore and clips of unbridled violence. Viewer discretion is strongly advised.

Disclaimers aside, this six minute music video called "We Are The Massacre," from the Japanese band World's End Girlfriend, beautifully contrasts the unsettling images with sublime sonics. This piece raises many interesting questions, and shows how sound can manipulate the emotional aspect of moviegoing.

In film school they taught us:

sound conveys 70% emotion / 30% information
picture conveys 70% information / 30% emotion

What's your reaction?

Thanks to my brother for finding this and sending it to me.